Ever wonder why certain companies are successful, and others fail? Their CRM system is the key to their success. CRM stands for Customer Relations Management, allowing businesses to manage customer information better.

CRMs are software programs that track customer interactions with a company. These systems enable managers to track customer service issues, identify new opportunities, and improve their marketing strategies. These systems also serve as a central repository of customer information.

CRM systems are a way for companies to build strong relationships with their clients. This system improves communication and allows clients to get answers faster. These programs can also be customized based on the company’s size.

What makes a small business require a CRM for its success?

CRM stands for Customer Relations Management. A CRM system, or Customer Relationship Management System, is software that allows companies to manage customer interactions. This software helps companies track customer data, sales leads and marketing campaigns.

There are many benefits to having a CRM system. These include:

– Sales forecasting

– Marketing automation

– Lead management

– Customer service optimization

A CRM can be implemented by a small business.

I don’t know what CRM means in this context, and I would say yes if you are referring to CRM software. Many options can manage everything, from marketing campaigns to tracking customers’ purchases.

You should consider using a spreadsheet program instead if you want something similar. This will allow you to keep track of all aspects of your business in one file.

You could also ask if a database program is available, but it’s best to first look at accounting software.

It is also worth considering how much data you will need to store. While a simple spreadsheet might only need to store a few numbers of data, databases can be quite complex.

We would appreciate more information. What do you need to track exactly? What size organization do you anticipate? Are you expecting to need any more complex reports in the future?

Which CRM is best for small businesses?

Free CRM systems offer the opportunity to try out a platform with your team and see if you can derive value from it without dishing out on the initial investment  especially if you’re a small business or a budding startup on a lean budget a crm for small business is the way to go.

It’s completely free so there is no reason to not give it a try. These are the top CRM software platforms that you can get for free, and they offer attractive free plans.


Freshworks provides a complete sales force automation solution that can be used by sales teams. It allows salespeople to attract qualified leads, engage in conversation, drive deals using AI-powered insights, nurture customer relationships, and more.

Freshworks automates the sales process, increases productivity, and gives salespeople more time to sell. Salespeople can use Freddy AI to gain insights into which deals are the most profitable and take action. They can also forecast revenue using sales forecasting. Freshsales can help businesses take the next step towards a strong pipeline management. Freshsales also offers native CPQ, which makes it easy to generate and share quotes as well as other important sales assets.


Some of the best features, like many vendors, are reserved for premium plans. These include chatbot tools, advanced metric reporting, and time-based workflows for Freshworks CRM. The basic and free plans are good places to start. You can always upgrade.


You can get a Free Forever Startup Plan

Growth plan: $15

The Pro Plan is $39

The Enterprise Plan is $69


The Less Annoying CRM, also known as LACRM, is a comprehensive CRM solution for small businesses. You can try it for free for a 30-day period. They offer a 30-day free trial. After that they offer a single, affordable paid plan.

LACRM manages task management, lead to sale, contact management, follow-ups, and more. Track your leads and customer data. You can keep track of all events and tasks with an easy-to-use agenda and calendar. Makes a great real estate crm.

LACRM can log emails that have been sent and received from outside a CRM platform. Every user is provided with an individual email log address. You can create contacts with any email provider.


App integrations are limited, so it might not be ideal for you. Notifications are sent by email or SMS, but not in the app, which is a little retro.

Pricing: $15

IT offer a 30-day risk-free trial of its only pricing plan



Zoho CRM is a small business-friendly platform that offers a simple user interface and customizable modules. It also supports pragmatic automation and social media.

Their unpaid plan is for up to three users. It’s a great place to begin if you are looking for free-ness. You can create and manage workflows, manage leads and organize your day. It also integrates with Facebook, Twitter, Google+ and Facebook so that you can reach leads with superhuman timing.

After you have outgrown the free CRM, you will be able to upgrade to the more affordable Standard version of Zoho CRM. This increases the usability factor and includes robust sales forecasting, KPI tracking, and robust sales forecasting. The Enterprise version adds more features such as stage-by-stage sales funnel tracking and data comparisons across users.


Zoho does not offer email tracking or individual leads notifications. This could be a problem for businesses that value one-on-one and long-term relationships with certain users. The UI can sometimes be a little slow. You can quickly increase operational costs by paying for Zoho addon modules that give the CRM more functionality.

The CRM is not customizable and does not offer mass emailing.


Up to three users can get a free copy. Paid versions come with a 15-day trial.

Standard edition: $14

The Professional Edition is $23

The Enterprise Edition costs $40

Ultimate edition $52. Get a 30-day trial for free


Really Easy Systems (or RSS for short) is proud to call their sales, marketing, and service platform simple. However, that doesn’t make it less sophisticated. It’s simply very easy to use. This is particularly useful for remote workers and companies with distributed offices.

Although they do offer paid-for versions, the free trial is not for more than two users. This allows budding entrepreneurs and small businesses to use the CRM without having to keep an eye on the calendar. You can store up to 100MBs of documents and contact unlimited people. Many of the core features, including customer service and sales automation, are included in the free version.

Users who are not paid will have access to distinct management tools that can be used to manage both contacts. This includes leads and vendors, which update in real-time all information for suppliers, contacts, and vendors. RSS can also do reporting in their own way by dividing the action into two parts.

One is ‘Listing reports’ which provides quick stats such as “How many hits have we received this month?” (you may also ask more complicated questions). There are also ‘Forecast’ reports that focus on the expected sales figures in a variety time frames.

RSS is a great way for small businesses to move into the CRM zone.


It is likely that creating reports is more complicated than it should be. The Opportunities system can be difficult to use. The email templates for email marketing are quite basic and could use some improvement.

Outlook users can’t link tasks to activate reminders in their inbox.


Up to 2 users can get a free plan

Starter plan $15

The professional plan costs $33

The cost of an enterprise plan is $50


EngageBay is a HubSpot alternative and offers three business-oriented suites: Marketing Automation (Live Chat & Helpdesk), CRM & Sales Bay (CRM & Sales Bay). CRM & Sales Bay is the last, and provides tools for contact management that are easy to use and can help companies grow.

The platform allows multi-channel listening and aggregates contact information from all customer touchpoints. You can track contact activity, web activity and email responses, as well as open and clicked rates.

Integrates with Gmail and Office 365, as well as any other IMAP services, via two-way sync. Zapier, SendGrid and Mailgun integrations let you connect your CRM to your business processes and streamline your operations.


We could use more native integrations to third-party applications. The number of email templates available is limited and the style is simple.


You can get a free plan, which is limited to 1,000 contacts and 1000 branded emails.

Basis plan $12.99

Growth plan $24.99

The Pro Plan is $49.99



Capsule helps you to improve not only your customer relationships but also all of your business relationships. Capsule does this with an easy-to-use interface and minimal learning curve.

Capsule does not add extra features. It focuses on being a good manager of daily tasks. Instantly see what’s happening in your sales pipeline (bids and lead generation, customer data, etc.). You can instantly see what’s happening with your sales pipeline (bids, lead generation, proposals and customer data) and what your team should do.

It makes it easy for you to find important information. Contact lists can be imported directly from Outlook, Gmail, Outlook and your CSV spreadsheet or database files.

Capsule’s free trial is available for solo business owners or partners. The limit on users is two. The Professional version includes Zapier, G Suite and Zendesk integrations, as well as Mailchimp and Twitter integrations. This allows you to collect data and capture leads from all your apps.


You can’t have more than 250 contacts on the free plan. This could lead to you having to sign up for a paid plan. You may have to pay $18 per month (or more) to continue using the product that you’ve purchased for your business.

You’ll also need to remember to BCC contacts to your Dropbox in order to track them and auto-generate them from email. This is easy to forget.


For up to 2 users, a basic version of Capsule can be downloaded free.

The Professional Version is $18

The Teams version costs $36

For Professionals and Teams, a 30-day trial is free.



BenchmarkONE CRM is an excellent CRM system that can be used for both sales and marketing. BenchmarkONE is also great for email marketing automation to qualify and gather prospects. Sales automation tools help you manage your pipeline and convert more customers.

This is a great tool for small and medium-sized businesses, such as agencies, private practice and consultants. It provides detailed analytics and reporting.


For teams with more than five people, you will need to purchase a more costly plan. It does not include customer support tools so it is not an all-in-one CRM.


One user is entitled to a free copy

Core $70 is for two users per month

Pro $139 for 5 Users per Month

Enterprise $199 for unlimited users per Month

You can also get 2 premium onboarding services for $199 (included in Core Plans) or $399 (included in Pro and Enterprise plans).


HubSpot is a major vendor (up there with Salesforce) and offers a free CRM with basic features for unlimited users.

You can use the HubSpot CRM to track and assign leads, manage sales processes, manage workflows, and record customer interactions across all channels in one place. You can also use the inbound marketing tools and email marketing features to get blog posts indexed by search engines.

It integrates with Microsoft Office and G Suite, making data synchronization and implementation seamless. Zapier integration allows for easy task management and information sharing across applications such as Google Sheets and Facebook Lead Ads.

HubSpot CRM offers non-free and paid add-ons that increase data storage, produce more detailed reports and include new AI and automation tech.


Although the free CRM offers many features, some of them may not be very robust. This could mean that you will need to spend money on Marketing, Sales or Service Hub products. The CRM is not customizable, so it might be difficult for small businesses in certain niches to modify and implement meaningfully.


HubSpot CRM can be used for free. The number of users is unlimited.

Add-on packages for Marketing Hub, Sales Hub and Service Hub are $50

HubSpot CMS starts at $300 a month

All-inclusive Starter Growth Package starting at $113



Streak integrates your Gmail CRM into your inbox. The app is a ripe, familiar tool that makes it easy to adopt CRM.

Streak’s free version is intended for personal use only (i.e. Streak is free for solo entrepreneurs and freelancers. It includes basic CRM tools as well as extensive email features. Email templates let you personalize your emails and send them at high volumes. This is a much better alternative to mass-blasting email marketing.

You can easily pull contacts and data from Google Sheets with the Streak CRM importer add-on or import offline CSV files to populate your email lists. It’s now possible to simply fill in the gaps and send everyone an email.

Email tracking allows you to see who has read your email and from where (thanks a map view), how many times, and even the location of their reading. This is great for increasing visibility within your team and salesa. When you know who read your email and how often they did, it can help you move the sales process forward by following up in a timely and appropriate manner. This will allow you to avoid repeating email messages and foster the right customer relationships.

Meeting notes and call logs, in turn, allow you to keep a clear record of all non-inbox interactions. They can be arranged chronologically or by type. You can also manage leads and sales with the ability to create any number of pipelines that you need (the free version allows unlimited pipelines). You can keep in-app notes and centralize your record-keeping. Data tracking is available on all your correspondence. Find out if leads have opened or not opened your emails.


Streak is a browser extensions. This is not convenient when you need to change devices. You’ll have to download the extension to log in on each new device. Streak is a lightweight CRM and might not be able to handle more complicated business processes.


Individual users can download the personal version for free.

The Professional Plan is $49.

The Enterprise Plan is $129

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